介绍 • 一般的指导方针 • 最佳实践 • 帐户设置
介绍
曼彻斯特 University embraces the responsible use of social media to communicate with internal and external audiences to interact and to build relationships with prospective and current students, 校友, 员工, 家长及社区成员. This social media policy was developed to help ensure that interactions on behalf of the University adequately and accurately represent 十大网赌正规网址. 大学认识到社交媒体的开放和不断变化的目的, 可以混合, 有时, 个人和职业角色. 所有社交媒体上的帖子都应该遵循这一政策, whether from an institutional site or as a representative of the University on a non-institutional site. 同样的法则, 与学生互动的专业期望和指导方针, 父母, 校友, 捐助者, 媒体和其他大学成员在线申请，就像在现实世界中一样. Employees can be liable for anything they post to social media sites and these guidelines are designed for 员工 participating in social media on behalf of the University.
代表十大网赌正规网址正式发帖时的一般指导方针
使用十大网赌正规网址的名称和标志
Proper and consistent usage of 十大网赌正规网址 logos is critical to reinforcing a clear and compelling visual brand. “十大网赌正规网址” is a registered trademark and the exclusive intellectual property of the University.
不要使用十大网赌正规网址的名字, 徽标或任何其他大学的图像或个人肖像, 推广产品的组织或部门网站, 导致, 或政党或候选人. 不要编辑或修改徽标. 在任何时候都要遵循品牌标识的指导方针. 更多信息可在网上查询: http://www.曼彻斯特.edu/about-Manchester/office-directory/marketing-and-communications/曼彻斯特-logos. 任何与使用有关的问题都应直接向营销办公室提出.
媒体调查
Often, reporters will use social media to make quick connections for their stories and research. Do not respond without first contacting the media relations specialist in the 市场营销处.
应急通信
All crisis and/or emergency communications will be generated by the media relations specialist and officials in Campus Safety and posted on the main 曼彻斯特 University 脸谱网 and 推特 feeds with links to additional information. Departmental social media sites should never independently post emergency information without central coordination with the aforementioned officials.
维护机密性
不要发布十大网赌正规网址或个人的敏感或专有信息, 学生的医疗或财务信息, 校友或雇员. 运用道德判断并遵循大学政策和联邦要求, 例如FERPA, HIPAA, NCAA, 和第九条.
尊重版权和合理使用
当发布, be mindful of the copyright and intellectual property rights of others and of the University. 点击这里 阅读大学版权政策.
注意责任
您要对您在自己网站和他人网站上发布的内容负责. Social media users have been held liable for commentary deemed to be copyright infringement, 诽谤, 威胁, 专有的, 诽谤的, 或淫秽(由法院定义). 请确保您发布的内容不会使学校或您承担法律责任.
Anything that would be deemed a violation of policies in a face-to-face or telephone communication would likely be considered a violation of those same policies if it took place within the social media environment.
尊重大学时间和财产
如可接受用途政策(http://its.Manchester.edu/policies/acceptableuse.aspx), University computers and your work time are to be used only for University-related business.
是透明的
职业和个人事务之间的界限有时是模糊的. 仔细考虑你的帖子的内容和潜在的受众. 在个人职位上, 要清楚你分享的观点是你自己的, 而不是曼彻斯特的代表. 在你的帖子中作出免责声明可能是合适的.
EXAMPLE DISCLAIMER: The postings on this site are my own and do not represent the views, 职位, 或者十大网赌正规网址的观点.
发帖前三思
没有所谓的“私人”社交媒体网站. Search engines can turn up posts, photos and videos years after the publication date. 评论可以转发或复制. 即使你删除了一个帖子，存档系统也可以保存信息. 记住，你在社交媒体上分享的任何东西, 即使是在像listserv这样的封闭网络中, 不是私有的. 它可以在全球范围内共享、存储和传播. 
管理十大网赌正规网址账户的最佳实践
是准确的
确保你的帖子是准确和真实的. It's better to verify information with a source first than to have to post a correction or retraction later. 如果你犯了错误，要迅速而明显地改正. Spelling and grammar are extremely important when representing 曼彻斯特; ensure that you double check everything you post.
是及时的
时效性是社交媒体的期望之一. Be prepared to move quickly in response to new developments and announcements with relevant information on your site. Ensure that the messaging on social media is coordinated in conjunction with your traditional communication tactics and campus events.
接受和监控评论和回复
社交媒体是，也应该是一种对话，而不是独白. 要明白不是所有的评论和回复都是积极的, and respond to negative comments professionally and by providing any additional information that may help resolve the issue. Users may post comments and start dialogue that has little to do with the post in question. Regularly monitor and respond to comments and remove any inappropriate comments or advertising for products or services not associated with 曼彻斯特.
是活跃的
Social media presences require diligent planning, managing interactions, and content creation. If you do not have the time or resources to check in on these sites at least a few minutes each day, 每周发布几次新鲜内容, 在这个时候要重新考虑是否要进入社交媒体. An account with infrequent posts and low quality content is a detriment to your department or organization as well as 曼彻斯特 as a whole. If you start a social media account and then realize that it is not meeting your needs nor the needs of your audience, 最好是关闭帐户，而不是让它处于不活动状态. 尽可能链接回十大网赌正规网址的内容和页面.
一个好的指导方针是至少每周、全年发布高质量的内容. 如果你不能做出承诺, consider sending content to the Social Media Coordinator for posting on the institutional accounts. 欲了解更多信息，请联系社交媒体协调员.
视觉内容
Photographs should be high quality and sized appropriately for posting 在线 (a good guideline is at least 612x612 in pixel size). Photos from cell phones and tables can be of acceptable quality as long as they are not blurry or pixelated. Photos should not have logos from other competitor institutions or of nonenrolled minors without consent. 如果某人联系并以任何理由要求删除照片, 照片应立即删除. Remember that the policies of 十大网赌正规网址 related to purchasing and using its images apply 在线 as well as in print. 如有问题请与市场部联系.
视频可以通过联系营销部门和讨论你的需求来制作.
建立十大网赌正规网址社交媒体账户的步骤
- 明确你的目标和账户范围.
- 谁是观众??
- 我能每天花一个小时创建内容和管理账户吗?
- 我可以创建什么内容，什么需要以学生为导向?
- 将使用什么网络?
- 名字是什么? (您可以查看可用性: http://namechk.com/)
- 与社交媒体协调员安排一次会议
- 请填写 注册表单 使用帐户登录信息作为备份.
- 社交媒体协调员将不管理该帐户, but is simply a backup if login information is forgotten or in the event of an emergency.
- Accounts can only be registered to faculty and staff members and must use their 曼彻斯特.Edu电子邮件地址. 使用该名称的任何帐户, 佳洁士, 或十大网赌正规网址的肖像不能注册给学生.
- Work with the Social Media Coordinator and/or Marketing to design a profile photo and any cover photos or background artwork for the account. 尺寸可以在这里找到: http://www.adweek.com/socialtimes/social-media-image-dimensions
- 注册该帐户并开始发布内容. Only follow other appropriate users - nothing that reflects negatively on 曼彻斯特 or does not fit our brand.
- 一旦至少有5个好的帖子，你就应该开始为这个账户做广告. 与社交媒体协调员一起协调促销活动.
- 使用内置工具衡量成功. 联系社交媒体协调员寻求帮助和更多信息.